Performance marketing

TikTok Ads

TikTok advertising built around native creative, structured testing and measurable acquisition.

What TikTok Ads can help you achieve

TikTok Ads can create demand and reach customers through short-form video, but performance depends heavily on creative. FED connects campaign setup, audience strategy, video concepts, testing cadence and landing-page experience so the platform has a clear business role.

What FED can handle

  • TikTok Ads setup and audit
  • Audience strategy
  • Creative testing framework
  • Short-form ad concepts
  • Prospecting and retargeting
  • Pixel and event review
  • Landing-page alignment
  • Performance reporting

Our process

01. Plan

Define the audience, offer, creative angles and conversion event.

02. Create

Produce or adapt short-form creative that fits the platform and the brand.

03. Test

Compare hooks, proof, offers and formats without changing every variable at once.

04. Scale

Increase spend around repeatable creative and conversion results.

How we measure success

We review creative retention, click-through rate, conversion rate, CPA, lead quality or sales results depending on the campaign objective.

Frequently asked questions

Do you create TikTok videos?

Content and performance creative can be included in the scope.

Is TikTok only for young audiences?

No. Suitability depends on the category, audience, market and creative rather than a single age assumption.

Do I need a TikTok account before advertising?

The required business and advertising account setup can be reviewed during onboarding.

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Need help with TikTok Ads?

Tell us the goal, current setup and timeline. We’ll recommend the most useful next step.

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Start a project