What SEO can help you achieve
FED treats SEO as a long-term acquisition channel. We improve how search engines understand the site and how clearly the pages answer commercial search intent. The work can include technical SEO, service and location pages, content strategy, local SEO, internal linking and measurement.
What FED can handle
- SEO audit
- Keyword and search-intent mapping
- Technical SEO
- Service-page optimisation
- Local SEO
- Content strategy
- Internal linking
- SEO reporting
Our process
01. Audit
Review crawlability, indexation, site structure, content, competitors and current search performance.
02. Map
Assign important search intents to the right pages and identify missing content.
03. Improve
Fix technical issues and strengthen commercial pages, internal links and content.
04. Measure
Track rankings, relevant organic traffic, enquiries and business outcomes over time.
How we measure success
We measure organic visibility, qualified search traffic, rankings for relevant commercial queries, conversions from organic sessions and technical health.
Frequently asked questions
How long does SEO take?
SEO usually requires sustained work. Timing depends on competition, website condition, authority, content and the scale of technical changes.
Do you guarantee rankings?
No responsible SEO provider can guarantee a specific organic ranking. We focus on improving the factors the business can control.
Can SEO work with Google Ads?
Yes. Paid-search data can help reveal commercial language and conversion behaviour while SEO builds longer-term visibility.