What Analytics & Tracking can help you achieve
FED designs measurement around decisions the business needs to make. Instead of tracking every click, we define the events that explain the customer decision process: service views, form starts, qualified leads, purchases, booked meetings and other valuable actions.
What FED can handle
- Google Tag Manager architecture
- GA4 configuration
- Google Ads conversions
- Meta and TikTok event planning
- Form and funnel events
- UTM and click-ID attribution
- Consent-aware measurement support
- Tracking QA and documentation
Our process
01. Map
List the business actions and funnel stages that need reliable measurement.
02. Implement
Configure tags, dataLayer events and platform conversions.
03. Validate
Test event accuracy, duplication, attribution fields and consent behaviour.
04. Use
Build reporting around decisions rather than raw event volume.
How we measure success
Success means the team can trust the conversion data well enough to compare channels, diagnose funnel problems and connect marketing activity to qualified outcomes.
Frequently asked questions
Can you fix an existing GTM or GA4 setup?
Yes. Existing implementations can be audited for missing, duplicated or low-quality events.
Do you track qualified leads?
Where the CRM or sales process supports it, measurement can extend beyond the first form submission.
Can you track multiple advertising platforms?
Yes. The event plan can support Google Ads, Meta, TikTok and other platforms when required.