Digital marketing for E-commerce
E-commerce growth depends on product economics, acquisition cost, creative, merchandising, mobile UX and checkout. FED can connect paid media, content, e-commerce development, CRO and analytics around profitable customer acquisition.
Relevant FED services
Depending on the business model, the scope can include performance marketing, social media, creative production, website or landing-page work, SEO, conversion optimisation and analytics.
What we measure
The measurement plan should match the sales process: qualified leads, bookings, purchases, revenue, pipeline stages, calls or another meaningful commercial action.