Digital marketing for B2B
B2B marketing has longer buying cycles and fewer useful leads, so message clarity and qualification matter. FED can combine search demand, paid media, landing pages, case studies, SEO and attribution around pipeline progress.
Relevant FED services
Depending on the business model, the scope can include performance marketing, social media, creative production, website or landing-page work, SEO, conversion optimisation and analytics.
What we measure
The measurement plan should match the sales process: qualified leads, bookings, purchases, revenue, pipeline stages, calls or another meaningful commercial action.