What E-commerce Development can help you achieve
FED connects store design and development with the traffic sources that bring customers to the site. Product pages, collections, merchandising, mobile UX, checkout and tracking are reviewed as one purchase journey.
What FED can handle
- Shopify and WooCommerce scoping
- Theme and frontend development
- Product and collection UX
- Mobile commerce
- Checkout review
- Analytics and pixels
- SEO migration foundations
- Performance QA
Our process
01. Audit
Review catalogue, acquisition sources, merchandising and conversion friction.
02. Structure
Plan product, collection, navigation and content architecture.
03. Build
Implement the storefront, responsive components and required integrations.
04. Measure
Validate product-view, add-to-cart, checkout and purchase tracking before scale.
How we measure success
E-commerce performance is measured with purchase conversion rate, checkout completion, revenue, average order value, acquisition cost and technical performance where data is available.
Frequently asked questions
Which platforms do you work with?
Shopify and WooCommerce are common options; the right platform depends on catalogue, operations, integrations and team needs.
Can you redesign an existing store?
Yes. A redesign can focus on UX, merchandising, performance, conversion or brand presentation without changing platform unnecessarily.
Do you set up analytics?
Purchase funnel and advertising measurement can be included in the project.