Digital marketing for Healthcare
Healthcare customers often move between Google Search, social proof, reputation and the clinic website before they enquire. FED structures the marketing and digital experience around that decision journey while keeping measurement focused on useful enquiries.
Relevant FED services
Depending on the business model, the scope can include performance marketing, social media, creative production, website or landing-page work, SEO, conversion optimisation and analytics.
What we measure
The measurement plan should match the sales process: qualified leads, bookings, purchases, revenue, pipeline stages, calls or another meaningful commercial action.