What Google Ads can help you achieve
FED uses Google Ads to capture people who are actively searching for a product or service and to support broader acquisition where the campaign type fits. Keyword intent, ad copy, landing pages and conversion tracking are reviewed together so paid search is measured by useful business actions rather than clicks alone.
What FED can handle
- Google Ads account audit
- Search campaign strategy
- Keyword and search-term management
- Performance Max review
- YouTube and remarketing where relevant
- Negative keyword management
- Landing-page alignment
- Conversion tracking
Our process
01. Research
Map commercial search intent, competition, existing account data and conversion economics.
02. Build
Create campaign and ad-group structure around intent and landing-page relevance.
03. Optimise
Review search terms, bids, ads, assets, conversion quality and wasted spend.
04. Expand
Add new queries, campaigns or markets only when the data supports the opportunity.
How we measure success
We measure conversions such as qualified leads, booked appointments, calls, purchases and revenue where available, together with cost per conversion and search quality.
Frequently asked questions
Do you manage Search and Performance Max?
Yes, where both are appropriate. They should have clear roles and reliable conversion tracking.
Can you reduce irrelevant clicks?
Search-term reviews, negative keywords, match-type decisions, location settings and landing-page relevance are central to controlling waste.
Can Google Ads work for a new business?
It can when there is existing search demand and the offer, website and measurement are ready enough to convert that demand.