What Meta Ads can help you achieve
FED manages Meta Ads across Facebook and Instagram for businesses that need more than campaign setup. We connect audience strategy, offer, ad creative, landing experience and conversion tracking so the account can be evaluated against leads, sales and profitability.
What FED can handle
- Meta account and campaign audit
- Campaign structure
- Audience strategy
- Creative testing
- Prospecting and retargeting
- Pixel and conversion-event review
- Budget allocation
- Performance reporting
Our process
01. Audit
Review campaign history, creative, audiences, tracking and the post-click journey.
02. Build
Create or simplify the account structure and define the creative testing plan.
03. Optimise
Review results by audience, creative, placement and conversion action.
04. Scale
Increase spend only where lead or sales quality supports it.
How we measure success
For lead generation we focus on cost and quality of enquiries. For e-commerce we review purchase volume, CPA, ROAS, order value and profitability where data is available.
Frequently asked questions
Do you manage both Facebook and Instagram Ads?
Yes. Both are managed through Meta Ads Manager and can use shared or placement-specific creative.
Do I need new creative every month?
The right cadence depends on spend, audience size and fatigue. Higher spend usually requires a stronger creative testing pipeline.
Can FED use our existing Meta account?
Yes. We can audit and work from an existing Business Manager and ad account when access and ownership are correctly configured.