Case study · Türkiye
GymKids
A local acquisition and content programme for a children’s sports and development brand in Türkiye, structured around trial lessons, branch enquiries and programme registrations.
Business context
GymKids operates children’s sports and development programmes including swimming, gymnastics, judo, music, creative drama and camps across multiple branches. Parents need to understand the programme, age fit, branch, schedule and enquiry process before taking action.
The challenge
Awareness is not enough. A strong local acquisition journey needs to connect visual content with the right programme and branch, then make trial-lesson or WhatsApp enquiry simple on mobile.
Strategy
The FED case-study framework uses branch-aware Meta acquisition, programme-specific creative, short-form social content and conversion paths that route families to the most relevant branch and activity.
Execution focus
- Branch-specific campaign structure
- Trial-lesson and programme creative
- Age and activity-specific landing experiences
- WhatsApp and form routing
- Branch-level enquiry tracking
Conversion journey
Social content or ad → programme page → trial lesson or WhatsApp enquiry → branch follow-up → registration conversation.
More work