Case study · United States
Olympos Panoramic Systems
A high-intent acquisition and website programme for a United States company selling motorised retractable roofs, glass walls and outdoor screen systems.
Business context
Olympos Panoramic Systems provides premium retractable outdoor solutions including motorised roof systems, frameless glass walls and automated screens for residential and commercial projects across the United States.
The challenge
These are high-consideration projects. Prospects need strong installation proof, clear product education, engineering confidence and a simple quote path before they are ready to speak with sales.
Strategy
The FED case-study framework connects high-intent search, visual social creative, product-specific landing pages, organic search and a quote journey structured around the information sales needs without overwhelming the prospect.
Execution focus
- High-intent search around retractable roofs, glass walls and screens
- Separate residential and commercial journeys
- Installation imagery and project proof
- Product and organic-search visibility
- Quote-form completion and lead-quality measurement
Conversion journey
Search or social discovery → product and installation proof → project page → quote request → consultation.
More work