Case study · United States
Atlantis Cabinet
A local lead-generation and conversion programme for a United States kitchen and bathroom cabinetry business, focused on consultation requests, quote enquiries and calls.
Business context
Atlantis Cabinet serves homeowners planning kitchen and bathroom projects, including cabinetry, vanities, sinks, flooring and related renovation products. The purchase is high-consideration: prospects compare style, availability, price, installation confidence and trust before they contact a showroom or request a consultation.
The challenge
High-intent traffic is valuable only when the website quickly answers the questions that matter to a homeowner. The acquisition journey needs to capture active search demand, show enough product and project proof, and make the next step simple.
Strategy
The FED case-study framework combines commercial Google Search demand, Meta creative for earlier-stage discovery, focused service and landing pages, local search visibility and conversion tracking around the same lead objective.
Execution focus
- Search themes around cabinets, kitchen renovation and bathroom projects
- Creative grouped by room, style and project intent
- Dedicated consultation and quote paths
- Local service-page SEO
- Call, form and consultation measurement
Conversion journey
Search or social discovery → service and project proof → consultation or quote request → sales follow-up.
More work