Boticum

Business context

Boticum brings customer conversations and web leads into an organised sales workflow with ownership, CRM visibility and reporting. The commercial audience is a business with a real follow-up or lead-management problem, not simply anyone interested in software.

The challenge

CRM acquisition is primarily a lead-quality problem. A useful prospect needs enough intent, team context and workflow pain to justify a demo or sales consultation.

Strategy

The FED case-study framework connects problem-led paid acquisition, use-case content, a focused demo journey and qualification questions that give sales better context before follow-up.

Execution focus

• Commercial intent around CRM and lead follow-up
• Use-case creative for service and sales teams
• Demo-page clarity
• Qualification before booking
• Attribution from campaign to qualified demo

Conversion journey

Search or social visit → use-case proof → demo request → qualification → sales follow-up.