Case study · United Arab Emirates
Zoolitz
An e-commerce UX and conversion programme for a Dubai-made collectible-toy brand, focused on product discovery, bundles, checkout and purchase tracking.
Business context
Zoolitz is a Dubai-made collectible-toy brand with 100+ characters, bundles and Surprise Packs sold through a mobile-heavy e-commerce experience.
The challenge
Collectible products encourage browsing and discovery, but the experience still needs to move shoppers smoothly into bundle selection, cart and checkout without removing the playful brand feeling.
Strategy
The FED case-study framework connects product discovery, bundle UX, merchandising, checkout simplification, attribution and paid-social landing relevance around the purchase journey.
Execution focus
- Product and bundle discovery
- Mobile bundle-selection UX
- Cart and checkout friction
- Paid-social landing relevance
- View-item, add-to-cart, checkout and purchase tracking
Conversion journey
Paid, social or organic visit → product/bundle discovery → add to cart → checkout → purchase.
More work