What Social Media Management can help you achieve
FED manages social media as an ongoing communication channel, not a calendar-filling exercise. We define the content pillars, formats, publishing rhythm and brand standards around the audience and the business priorities.
What FED can handle
- Social media strategy
- Editorial and content planning
- Publishing calendar
- Platform management
- Community coordination
- Performance reporting
- Campaign support
- Coordination with paid social
Our process
01. Audit
Review current channels, audience, content, brand consistency and performance.
02. Plan
Define content pillars, formats, cadence and campaign moments.
03. Produce
Create or coordinate the content required for the plan.
04. Manage
Publish, monitor performance and update the plan based on what audiences respond to.
How we measure success
Success is measured with a mix of reach, engagement quality, content performance, traffic, enquiries and commercial contribution depending on the role of social media.
Frequently asked questions
Which platforms can you manage?
The final platform mix depends on the audience and market. Instagram, Facebook, TikTok and LinkedIn are common examples.
Do you create the content as well?
Yes. Content production can be included, or FED can manage the strategy and publishing around an existing production setup.
Can social media support paid advertising?
Yes. Organic and paid creative can share learnings while still serving different objectives.